Liz Hong, a native New Yorker and daughter of Korean immigrants, founded Sun Harbor Capital in honor of her grandmother Sonny (pronounced “Sunny”). Sonny, a single mother who provided a safe harbor for her four children upon their immigration to America, instilled a strong work ethic, passion, and sense of duty in Liz's family. Inspired by her grandmother, Liz is committed to offering a similar safe harbor for a business owner looking to grow their company while caring for their employees and community.

Liz's career journey has been shaped by her goal of becoming a great entrepreneur. She began in investment banking working on transformative healthcare deals across medical devices, healthcare services, and life sciences. She then transitioned to lower middle market private equity, developing a passion for partnering with retiring business owners and scaling companies across various industries. Her diverse professional background includes experience in Healthcare, Technology, Consumer Products, and Industrials.

Looking to gain firsthand operational experience and collaborate more closely with workers, Liz transitioned to strategy and operations at Papa, an elder care startup focused on reducing elder loneliness, and Seoul Medical Group, the largest Korean American independent physician association in the U.S. These roles provided her with a deeper understanding of operational efficiency and service enhancement with a customer-first mindset.

Liz's finance acumen, operational expertise, and dedication to improving lives make her the ideal buyer and owner of your small business. Her strategic vision and proven track record of driving business success ensure she will lead your company to new heights.

Liz holds a BA from the University of Pennsylvania and an MBA from the MIT Sloan School of Management. She currently lives in New York with her partner. In her free time, Liz enjoys traveling, hiking, skiing, discovering new restaurants, and spending time with her family and dog, Buddy.